Third-tier men’s magazine
will publish its last issue in December, the
Wall Street Journal
, after months of speculation that the publication
writes that some of
content and staff will move to
which will start publishing
twice a year. Details.com will redirect to gqstyle.com, and about 20 percent of the brand’s 60 staffers will be assigned elsewhere under parent company Condé Nast’s umbrella.
in 1982 by Annie Flanders,
was then described as an “offbeat fashion magazine” by the
New York Times
. When Condé
the publication in 1988, it was turned into a specifically men’s fashion magazine, one that
after the ‘90s passed. In the 2000s, it was described as a publication that was
to become a “raunchy publication for young males,” to compete with a then-successful
(which has also
with a rebrand recently).
is neither as successful a fashion magazine as
, nor a sexy men’s magazine able to compete with
or even the
Additionally, we have decided to build on the success and massive overall audience of GQ as our men’s brand, and will be expanding the business through their GQ Style franchise. GQ Style, which has consistently been popular among upscale millennials and luxury advertisers alike, will significantly expand its digital presence and also increase to a quarterly print schedule.
It’s been a busy fall for Condé Nast (as well as the rest of the media world): while there was speculation that the company would close women’s fitness magazine
, though its business team will be merging with
’s. Last week,
’s founder Linda Wells was
editor Michelle Lee, a move that
Women’s Wear Daily
had been shepherded in by Anna Wintour.
Also at play in this decision: Condé Nast’s
of Pitchfork, which gives them a brand popular with “upscale” millennial males in a way
apparently has not been. In the greater men’s content market, these closures indicate that what men want is changing: “raunchy” men’s magazine
this week as well.
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Image via Details